The major reason is, they don't want their culture to be spoiled by these foreign brands.
Lets compare this situation in India, Do we know any Indian brands in these categories? No..!
Because, We like westernization, We are attracted towards western culture. We are ready to sacrifice our traditions/culture. We want 100 % FDI in everything. We respect a foreigner more than our fellow Indians. Where does our Entrepreneurial spirit go? Why we didn't think about this?
If Western food brands which are not so healthy , could grow in setting its retail outlets throughout India. Why not Indian traditional healthy foods like Idly, Puttu, Idiyapam ? Whether Modernization and preserving the culture cannot go together?
As these questions kept ringing in my mind, I also came across some interesting entrepreneurial initiatives in India which will inspire us for "BE INDIAN AND BUY INDIAN".
Recently I happened to visit a website http://goo.gl/Auhwg (Tamilkadai.in website) , its an eCommerce website which sells t-shirts exclusive for Tamil audience. Their description about their brand TamilKadai.in gives answers to the questions which were in my mind. They have clearly understood that changes are inevitable, modernization cannot be prevented.
![]() |
| Courtesy: http://goo.gl/Auhwg |
I really loved all their t-shirt collections portraying Tamil.
There may be many such Indian companies , which have made an entry to serve the local communities. If we all keep encouraging them, India and Indians will be spoken worldwide for preserving their traditional culture along with such growth and modernization.

No comments:
Post a Comment